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According to market intelligence organization TrendForce’s LEDinside division’s newest LED bulb retail findings, the retail prices of LED bulbs all over the world have a downward trend this year for February.
Worldwide 40W replacement LED bulb average retail price dropped by 8.2%, reaching 17.8 USD. This is due to the relatively low prices in the newly added Chinese and Taiwanese regions.
Worldwide 60W replacement LED bulb average price in certain areas had a clear drop of 13%, reaching 25.7 USD. Aside from the slight drop in original statistical region price, the newly added Chinese and Taiwanese regional prices are also comparatively lower.
40W equiv. LED bulbs, the Chinese average price reached 11 USD
60W equiv. LED bulbs, worldwide lowest price broke 8.8 USD
LEDinside’s viewpoint - The Chinese LED bulb market has a high level of confusion, still needs experiencing a long integration period
LEDinside observed that in February, the worldwide LED bulb average price showed a large decline due to the newly added statistics from the Chinese and Taiwanese regions prices being lower. The rest of the region merchandise prices still maintained a fluctuating trend.
Among these, Chinese and Taiwanese local-brand bulb prices were mostly quite low. For example, Everlight introduced a 60W replacement 8W LED bulb with a luminous flux of 810 lumen. In the Taiwanese market, the retail price is about 11.2 usd, much lower than the worldwide average price. Also, international brands like Philips and Osram priced their products much higher than the local brands.
LEDinside believes that, comparing with other regions, Chinese and Taiwanese LED bulb markets have currently not entered into a mature period. Especially for the Chinese region, product specifications and prices between different brands have a large range of diversity.
With the quality not being uniformed, many low-price poor-quality products exacerbate the price competition and market chaos. This makes consumers’ knowledge and acceptance of LED products unable to increase.
In order to drive the market into a mature period, unified specification and quality standards are needed. Also, according to the present situation of the Chinese LED bulb market, the market integration and elimination of non- normalized products still needs a considerably long period of time.